The
Brief:
I received a negotiated brief
for this project (This is when two parties have different ideas from each other
but they both have to come to a decision by compromising and making sure that
both the parties are happy by the decision)
I got a brief to find
an existing television advert from YouTube, download
it and completely redo the sound for it. The sound must include:
- sound effects
- soundtrack
- narrator
- All sounds must be made or downloaded from a copyright free site.
Brainstorming
and finalizing my idea for the sound I want to make for my chosen advert:
For my interactive media product I have chosen
the video I am going to use and I am now generating ideas,
my advert
is
the ‘London Olympics 2012 official advert (full length)’, this is advert is an
animated advert that shows a number of athletes training and getting ready for
the 2012 Olympic games in London.
Script of Dialogue
Audio Storyboard
Planning
and sound material used for remaking the sound for my chosen TV advert:
Sound in interactive media, planning.
Made a folder on Music drive called Olympics 2013, to store
all the audio I need, like the narration, instruments and SFX etc. within this
folder I separated all the components I need into spate folders.
Sound Effects
Narration
Legal
and ethical considerations:
copyright is the main legal issue I must look out for. This shouldn't be too much of a problem though, because the soundtrack for the TV advert was made by myself using reason with Cubase, this also included me doing my own narration, and all my SFX sounds were downloaded from a COPYRIGHT FREE website called http://www.freesound.org/
I did not face any ethical issues with this advert , as its doesn't contain any offensive or explicit content and is suitable viewing for everyone at any age, gender, ethnicity etc.
My target audience:
copyright is the main legal issue I must look out for. This shouldn't be too much of a problem though, because the soundtrack for the TV advert was made by myself using reason with Cubase, this also included me doing my own narration, and all my SFX sounds were downloaded from a COPYRIGHT FREE website called http://www.freesound.org/
I did not face any ethical issues with this advert , as its doesn't contain any offensive or explicit content and is suitable viewing for everyone at any age, gender, ethnicity etc.
My target audience:
Due to my advert, promoting the Olympics
(which is a huge major event that everyone worldwide is aware of and tunes
into) my target audience is very widespread:
Gender: Both
Age: 14 – 50+
Ethnicity: All
Social Class: A- F
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