Learning Outcome Four: Be able to apply sound assets to an interactive media product following industry.

Learning Outcome Three: Be able to create sound assets for an interactive media product following industry practice.

Planning:

Script for Audio Description

SMPTE Time Code	Dialogue/SFX
00.00 – 00.15	Camera pans down and across beautiful English rivers and landscapes
00.16 – 00.20	The morning sun wakes up the citizens of London city, sailors take off and shop keepers get ready to open for business
00.21- 01.17	Over the Thames River athletes stand in position ready to perform their activities, gymnasts hold onto their rings, swimmers walk to the end of the diving boards, boxers stretch, motorcyclists adjust their helmets and track runners assume position.
01-17- 01.37	Tension builds as athletes wait for their queue, a gunshot is fired, the track runners take off with speed in slow motion, swimmers dive into water, meanwhile a train full of spectators drive by female track runners, as across the other side of London, boxers battle and train one-to-one
01.38- 2.34	The action is continued in a faster pace montage of athletes training and participating in their activities, including more gymnasts, rowers, weightlifters, cyclists and long jumpers  under the sunrise of Britain

When I started with this project, the first practical step I took was to record and download all the sound I needed to do, I ended up with a lot of sounds and recordings, this was very good as it was better for me to have many different sounds and recordings to use and choose from, the only disadvantage was that took very long to organize these recordings so I decided to  make a file which contained different files for separate types of sounds being used in my project.

My time management fro this project was very precise and well thought-out, I achieved this by creating my own little planner and deadlines for each part and task for the project. I made sure my own deadlines were just a little more ahead of the official deadlines we had, which allowed me to have more time to perfect my project. 

Recording sound:

Recording Diary 

For this project I wanted the quality of sound to be at a professional standard (High Quality), so in order to achieve this I recorded in a studio. Any of the sound effects I used where downloaded from a copyright free website so I didn't need to record anything outdoors. 

My audio file sizes were very minimal in size, most of them being under 10MB excluding the soundtrack for the advert, which was 378MB in size.

Industry practice (reflecting on finished product)

When I was first given my brief to re-create the sound for an existing advert, I knew immediately which advert I wanted to use for this project and how I wanted it to sound, I then though that I should brainstorm a few more ideas to see what else I can do and how I can create the vision I have in my head. Using Cubase I created the track from scratch, using a MIDI keyboard, I first try to figure out a simple rhythm (with a basic piano) I can play continuously and then built up the track by adding other VST instruments (such as drums and violins) on top, I decided not to add any audio effects to the soundtrack as I wanted the music to sound a natural and as live-band like as possible. After finishing my first draft I listened to it back and analysed what worked and what I needed to change, I then this uploaded the improved version onto the toggle.

When creating the voice over for the advert I struggled to sync the script in with the visuals of the sequence accurately, it took me a few tries and altercations of the script, but I eventually got the timing of the video and the audio description to match as accurately as possible.

The steps to connecting Cubase to reason to create the soundtrack

1. Make sure reason is set up
2. Open Cubase and reason separately
3. Devices- reason rewire
4. create- Dr Rex loop player
5. choose track
6. right click in empty space
7. copy Rex loop track

Overall I fairly pleased with the outcome of my project. The music I created was at professional standard and matches the purpose of the advert. I encounter very few issues with the production process 

Learning Outcome Two: Be able to devise sound assets for an interactive media product

The Brief:

I received a negotiated brief for this project (This is when two parties have different ideas from each other but they both have to come to a decision by compromising and making sure that both the parties are happy by the decision)

I got a  brief  to find an existing television  advert from YouTube, download it and completely redo the sound for it. The sound must include: 

• sound effects
• soundtrack  
• narrator
• All sounds must be made or downloaded from a copyright free site.

Brainstorming and finalizing my idea for the sound I want to make for my chosen advert:

For my interactive media product I have chosen the video I am going to use and I am now generating ideas, my advert is the ‘London Olympics 2012 official advert (full length)’, this is advert is an animated advert that shows a number of athletes training and getting ready for the 2012 Olympic games in London.

Script of Dialogue

Audio Storyboard

Planning and sound material used for remaking the sound for my chosen TV advert:

Sound in interactive media, planning.

Made a folder on Music drive called Olympics 2013, to store all the audio I need, like the narration, instruments and SFX etc. within this folder I separated all the components I need into spate folders.

Sound Effects 

Narration 

Legal and ethical considerations: 
copyright is the main legal issue I must look out for.  This shouldn't be too much of a problem though, because the soundtrack for the TV advert was made by myself using reason with Cubase, this also included me doing my own narration, and all my SFX  sounds were downloaded from a COPYRIGHT FREE website called http://www.freesound.org/

I did not face any ethical issues with this advert , as its doesn't contain any offensive or explicit content and is suitable viewing for everyone at any age, gender, ethnicity etc.


My target audience: 

Due to my advert, promoting the Olympics (which is a huge major event that everyone worldwide is aware of and tunes into) my target audience is very widespread:

Gender: Both

Age: 14 – 50+

Ethnicity: All

 Social Class: A- F 

Learning Outcome One: Understand the use of sound in interactive media products

Magazine Article